Now, she brings together a number of the leading researchers in the area of platform strategy. From this platform, all north american platforms b, c, and d were developed starting in 1936 through 1958, gm used four different designations for various bodyshellsplatforms with the abody for. Enter your mobile number or email address below and well send you a link to download the free kindle app. This event will gather a global community of executives to explore the economics and management of platformcentered markets and discuss their implications for managers, industry and governmental policy.
Sep 04, 2019 what is giorgio globaland is this the end of the old platform strategy. This event will gather a global community of executives to explore the economics and management of platform centered markets and discuss their implications for managers, industry and governmental policy. New ultium battery system underpins gms electricvehicle. Toyota, gm and ford are becoming data acquiring companies. Sangeet is the cochair of the mit platform strategy summit at the mit media labs, an entrepreneurinresidence at insead business school, and an executive educator with harvard business school publishing. Product family strategy and platform design optimzation olivier l. She reiterated gms aim to sell 1 million evs per year in the u. Its ev day presentation aims to detail the companys full electrification strategy.
Bwide and bwideandstretched are the current iterations of an old platform developed by fiat and gm. A version of this article appeared in the april 2016 issue pp. Pipelines, platforms, and the new rules of strategy. If you have read a lot of books on strategy, this book will stir your thinking. Gm merch is a multiplatform mobile application designed to provide your company with visibility over your routes and customer status and also provide your sales and service teams, with detailed information about their route plan. How to create uncontested market space and make the competition irrelevant by w. A decade ago, when general motors was losing ground in its home market, the cry from the executive suite was to not think of gm as a. With greenmile merchandiser, your professionals can update delivery status, collect pod information, access voice navigation and even update customer service.
The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. This event is open to ide members at no cost, to the public for a fee. The general motors a platform commonly called abody was an automobile platform, and was gm s original, and oldest, platform used by all early gm products, beginning with the chevrolet superior. The book outlines the many dilemmas that todays cios face as businesses experience these changes. Platform strategy and millions of other books are available for amazon kindle. How to create uncontested market space and make the competition irrelevant hardcover by. Earlier this year, an fca global platform strategy summary sheet was briefly shown on social media. General motors company gm has a generic strategy porters model that ensures competitive advantage amid increasing competition in the global automotive industry. Gm currently uses 26 platforms for its variety of vehicles sold all over the globe, but under the leadership of new ceo mary barra the american auto giant could see. Gm electric vehicle strategy gm ev brands ev news ev. Gm unveils a new electric vehicle platform and battery in bid. The automaker is trying to assure investors is can compete. He also gave her the authority to reshape the hr department.
This article and the book on which it is based, the business of platforms, build on. About 70% of gms applications are window 7 ready, and kline says hes leaning on the laggard vendors, such as sap. Gm currently uses 26 platforms for its variety of vehicles sold all over the globe, but under the leadership of new ceo mary barra the. Platform strategy tries to decode the economics of platforms. Charting gms course on the road to new mobility greg gardner, detroit free press published 11.
Amazon did set out building its main business of selling books etc. Gm stock value rebounds 15 percent during week of may 4 may 8, 2020may 9, 2020 10 things we want from the new chevrolet silverado may 2, 2020 trump includes general motors in new covid19. It discusses the fundamentals of business and covers almost all aspects that you need to know about the business. What is giorgio globaland is this the end of the old platform strategy. The americanbased international automotive conglomerate general motors gm underpins its many vehicle models with various platforms. Enjoy a great reading experience when you buy the kindle edition of this book. A report from ihs automotive concludes gms global vehicle development could even be better off. General motors to hold electric vehicle day wednesday the. What is giorgio globaland is this the end of the old. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required.
These platforms are established sets of axles, suspensions, and steering mechanisms which fit various bodies and powertrains from various marques that gm owns from the early twentieth century, a latin letterbased naming scheme was used to designate platforms. In addition to showing off nearly a dozen vehicles, gm revealed an allnew electric vehicle platform with a new battery called ultium. During the last decade, platform businesses such as uber, airbnb. Gms onstart platform is a market leader in the connectivity segment for the past 20 years, and the company has a total of 500 connectivity patents. The aim of this research service is to provide a strategic overview of the general motors company that identifies and interprets factors contributing to the organizations success. Problems in an ecosystem usually manifest themselves first on the edges, not in the core, and the major suppliers to the detroit three have been in dire trouble for decades. Dissecting amazons platform play platform strategy by. View the 2019 platform strategy summit event page here.
Yoffie, interviewed by allyson macdonald may 08, 2019. Gm faces a series of challenges in bringing the vehicle set strategy concept to life, namely complexity and cost hurdles. This book is great for anyone who is interested in learning how to succeed in the modern economy. Gm shuffles ev, global strategy leaders ahead of ev push. Dec 03, 2009 gm is already rolling out windows server 2008, and it will launch win 7 without much use of thirdparty deployment tools, gutmann says, leveraging microsofts management tools. General motors gm global product portfolio market segment. Michael porters model indicates that competitive advantage is created through a generic strategy that the company effectively applies in relation to variables in the target market. About 70% of gm s applications are window 7 ready, and kline says hes leaning on the laggard vendors, such as sap. Popular business strategy books showing 150 of 1,365 blue ocean strategy. Gm is already rolling out windows server 2008, and it will launch win 7 without much use of thirdparty deployment tools, gutmann says, leveraging microsofts management tools. Mar 04, 2020 gms new strategy echoes vw, which is also hoping to use its global scale to push a large number of electric vehicles on a single platform, increasing its chances of making a profit from the new. A business platform, in turn, is a nexus of rules and infrastructure that. Gm vehicle sets platform info, specs, wiki gm authority. Aug 27, 2009 additionally, little mention is made of gms circle of sick suppliers other than delphi, the troubled unit that gm spun off in 1997.
Didier rappaport, ceo of happn and founder of dailymotion over the past 20 years, i have witnessed firsthand how platform businesses like ebay and turo unlocked the power of communities and created enormous value for millions of people. He is also the youngest person to be ranked by thinkers50 india among the top 50 thinkers globally of indian origin. The study covers gms product portfolio and sales performance and analyzes its key operational strategies, focusing on its corporate structure and product. Its written by practitioners who have a background of working within platform businesses and now help companies incorporate their approaches. Vehicle applications heres how we expect gm will use the four vehicle. An authoritative guide to the role of online platforms. Platform strategy provides unique and practical insights for all platform entrepreneurs. Steve schwinke, a member of the original design team for general motors onstar service and director of its global connected customer experience unit, has this to say about how gm leverages the internet of things to deliver products and services that consistently ensure the safety and security of its customers. It has paid back more than twothirds of the funds it received from the.
The d2 architecture is set to underpin more than 2. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Platform ecosystems is a handson guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Et april 16, 2016 head of global strategy talks about driverless cars, ridesharing and the. General motors to hold electric vehicle day wednesday. These platforms are established sets of axles, suspensions, and steering mechanisms which fit various bodies and powertrains from various marques that gm owns. Some of that is looking at multisided markets, like credit cards where charges to merchants enable subsidies and free cards for buyers. Here youll find current best sellers in books, new releases in books, deals in books, kindle ebooks, audible audiobooks, and so much more. Mar 04, 2020 in addition to showing off nearly a dozen vehicles, gm revealed an allnew electric vehicle platform with a new battery called ultium. His global strategy team will now report to fletcher. Gms goal is to design a global lineup with as much common components as possible, thus spreading engineering and research cost over more vehicles. Gms strategy for the autonomous car president dan ammann talks about what the company is doing and what the timetable is executives from gm, j. Gm showed 11 future electric vehicles including the cadillac celestiq, a new handbuilt allelectric luxury sedan, and the. General motors relies on iot to anticipate customers needs.
Mary barra is remaking gms cultureand the company itself. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. Gms new strategy echoes vw, which is also hoping to use its global scale to push a large number of electric vehicles on a single platform, increasing its chances of making a profit from the new. Product family strategy and platform design optimzation. How data helps large enterprises move to platforms. Platform strategy is the clearest, most comprehensive and most practical book about platform businesses available today what they are, why theyre important and how to create them. Chan kim goodreads author shelved 31 times as businessstrategy. From this platform, all north american platforms b, c, and d were developed.
The first trilliondollar companies are platformbased. At first glance, the automaker determined that only 390 of the more than 30,000 parts that go into each car were at risk. Instead, it wants its consumers to be able to choose from a fleet of them. A decade ago, when general motors was losing ground in its home market, the cry from the executive suite was to not think of gm as a u. Jan 18, 2018 gms goal is to design a global lineup with as much common components as possible, thus spreading engineering and research cost over more vehicles. The general motors a platform commonly called abody was an automobile platform, and was gms original, and oldest, platform used by all early gm products, beginning with the chevrolet superior. Whether you are an it professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection. Gms nextgen d2 platform to support at least 12 nameplates. Learn the definition of a platform business model and why the platform is the. Gms vice president of global strategy, michael ableson, moves to a newly created position of vice president of electric vehicle infrastructure.
In platform strategy, laure claire reillier and b during the last decade, platform businesses such as uber, airbnb, amazon and ebay have been taking over the world. Oct 31, 2016 consider general motors and the 2011 earthquake in japan. Sangeet paul choudary is a singaporebased entrepreneur and author of the blog platform thinking. With a deep knowledge of how the role of cio has changed over the last five years, heller outlines traits that are important for cios to embody in their leadership strategy. Gm unveils a new electric vehicle platform and battery in. Gm aims to have just 4 platforms by 2025 motor authority. In her pioneering book platform leadership with michael cusumano, gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. The authors of the business of platforms outline the myths and pitfalls of platform strategy. Learn the new rules of strategy for a platform world, or begin planning your exit. When i think about the internet of things iot, i think of three things. Sep 21, 2018 gm s vice president of global strategy, michael ableson, moves to a newly created position of vice president of electric vehicle infrastructure.
717 458 1415 1401 561 579 1513 260 4 1460 49 1391 741 1256 698 889 1229 1114 250 67 749 826 1274 256 1052 341 1316 1009 727 1224 1052 1370 1029 892 1203 1495